PubDate：2019-05-22 Author： Views：661
The 24th China Beauty Expo (CBE, Shanghai) has just successfully concluded. Three brands of Jacques Cosmeitics Ltd., including La, Estephe, a Swiss original imported brand; Beauty Formulas, a British original import brand and Renuef, a fashion skin-care brand, starred in this Expo and grabbed huge attention, becoming a star brand sought after by professionals in this industry around the world. While reaping praise, we have also gained many willing partners, which will help the global strategic development of JC. Ltd. further.
▲On the scene, there are many industry masters and famous media to support and cheer for the three major brands of JC. Ltd.
At the Expo, La Estephe, a professional Swiss imported mask, has brought the series of Swiss Rose Extract Mask - “Yield good harvest abroad. New arrivals at home”and the Turritopsis Nutricular Mask - “Decade Masterpiece of Ingenuity” this time. The strategy of “one new arrival plus one classic” showed that La Estephe not only has the scientific research of continuous development and innovation, but also has the quality deposits of ten years.
▲The series of La Estephe Swiss Rose Extract Mask has been listed in SASA Bestseller List since it was launched overseas last year. /span>
This year, we launched two new Rose Masks- Rose Extract Moisturizing Mask & Rose Extract Firming Moisturizing Mask. Its powerful skin whitening, repair and protective ability were well received and is going to be launched in Boutique Supermarket across China synchronously.
▲ At the scene, we exhibited the three major membranes - Invisible, black diamond and bio-fiber of the “Decades Masterpiece of Ingenuity” - Turritopsis Nutricular Mask Series. The fineness and overall efficacy of it highlight the quality of La Estephe’s Decade Craftsmanship to make perfection more perfect. Therefore, over the past decade since it was launched to the market, the Turritopsis Nutricular Mask has remained timeless and popular with consumers.
As the most successful category in the “consumer education” in the past decade, many brands and products have emerged in the mask market, accompanied with many outbreaks of mask product quality crisis. However, La Estephe brand, as a professional Swiss imported mask, has not been affected at all, and the brand’s development momentum has continued to go from strength to strength, and the market map has achieved a broader and broader prospect. Regarding the success of La Estephe, there are many doubts outside. In response to that, Jacky Sit, the founder of La Estephe brand, has answered these questions.
▲ The Founder - Mr. Jacky Sit is answering questions for clients.
Q1. What is your founding mission of this brand?
Jacky: Before establishing this brand, I have been engaged in the Beauty Industry for more than a decade, and I am familiar with the quality and efficacy of all kinds of skin care products among major brands in the market. Especially the masks, which are used frequently without a first-class quality product on the market. To this end, I took the mask as a entry point and went to Switzerland to research and develop with the top international scientific research team, combined the pure deep-sea energy with the international frontier scientific research streagth of Switzerland, then developed the “Turritopsis Nutricula Mask”, and thereby established the La Estephe brand.
Q2. What is your flagship product and why?
Jacky: We have always committed to Swiss Original Mask and featured “one new arrival plus one classiczhutui” in this Expo. Over the past decade, the reason why La Estephe has been flourishing and widely recognized by the market is the golden signboard of the “Turritopsis Nutricula Mask”. It was developed by La Estephe first and has become the benchmark in this industry with its high efficacy and superior quality after ten years of precipitation and continuous upgrading. The “one new arrival” is our newly developed and marketed series - Swiss Rose Essence Mask, whose single product - Rose Pure Brightening Mask has listed on the best-selling list of SASA Bestseller List with its widely acclaimed powerful repairing and whitening ability since its launch in overseas last year.
Q3. Nowadays, the imports are not as scarce as before and there are more competition in this market. With the high cost and price of imports, can we support it?
Jacky: More imports do not mean better quality. In the past, the imports were few but almost all known to consumers. Nowadays, there are more imports, but only a few among them have really won the hearts of consumers. At present, the good and the bad are intermingled in the market. Against that, those products that can stand out are really high quality one. With the upgrading of consumption, consumers attach more importance to quality and efficacy, and the price is no longer the first factor affecting consumer’s choice. After ten years of intensive development, La Estephe has been sold well in the Asia-Pacific region. It has also established various retail outlets in more than 50 first- and second-tier cities across the mainland China, covering all the high-end stores and multiple shops. The image of Swiss original imports has been deeply rooted in the hearts of people.
Q4. The mask has witnessed a lot of quality crisis storms. Although the market is big enough, competition is also fierce. Why does La Estephe still commit itself to facial mask?
Jacky: “It was the best of times; it was the worst of times”. Nowadays, with the escalation of consumption, consumers are more and more discerning and demanding on quality. Consumer’s choice has promoted the environment to eliminate and filter a lot of inferior products, resulting in the ultimate survival of truly efficient and safe product. So I firmly believe that no matter how the times change, as long as we focus on professional and good mask, adhere to extreme quality, consumers will still choose us. But focusing on professional mask does not mean invariable. Instead, we need to constantly upgrade on the original basis to meet the latest needs of consumers. To achieve that, we will continue to produce new skin care products to meet the diversified needs of consumers.
Q5. It has been ten years since the brand was founded. Why are there so few kinds of products and why are the new products being introduced so slowly?
Jacky: Because each of our products requires a minimum of two years or more of research and development cycle. We need to develop new ingredients and formulas to improve and upgrade the efficacy of products and continue to test and adjust to ensure the safety and effectiveness. The products we pursue are really effective and safe, so we can’t produce a new product in a few months. Such product owns nothing but hype marketing and can be unmarketable after the trend. We want every product to be a quality product that can last for a long time in the market, so we focus more on the efficacy and whether the product can really help people improve their skin condition. Developing products requires precipitation, just like culture needs precipitation to be valuable, recognized and followed. Precipitation can filter the bad and leave the good.
At present, the products of La Estephe have been sold well in the Asia-Pacific region, and have been listed in SASA Bestseller List for many times, and has established various retail outlets in more than 50 first- and second-tire cities across mainland China, covering all high-end stores and multiple shops. In the process of going global, La Estephe will continue to launch a variety of new masks and skin care series this year, constantly developing high-quality Swiss quality masks to meet the diversified needs of consumers and tailor special products for different sales channels.
In the future development of the brand, La Estephe will devote itself to combine the international frontier scientific research strength and the unimaginable pure energy to create high-efficacy and safe Swiss quality.
After three-days of brand display at the CIBE, JC Ltd.’s three major brands have won a lot of praise and successfully pushed the brand to the international stage. In the future development, our Company will continue to empower the brand matrix, deepen the multi- and three-dimensional services in product, channel, marketing and so on, and promote the brand globally.
